Linda Zhang, CEO and founder of Purview Investments appeared as a guest on the Bloomberg ETF IQ program on February 21, 2018. Bloomberg anchor Alix Steel posed several questions regarding ESG investing, including why the ESG investing is seemingly slow to catch on; when and where will the demand come from. They also discussed how the rise of ETFs is shaping the asset management industry. Zhang has her own thoughts on why the rise of ETFs is actually positive for both passive and active investing. Here is the link to the live interview.