• Articulate global financial and economic conditions, related investment trends and corresponding equity, fixed income, currency strategies.
  • Structure investment products with environmental, social, governance (ESG) principles.
  • Implement investment strategies via ETF managed solutions.  
  • Decipher  the complexity in the ETF products and its ecosystem.
  • Insights on developing women's leadership and creating an inclusive corporate culture.


         We are active contributors to industry conference panel, industry publication and financial media. Please contact us for media and event speaking request:, or by filling out the contact form under the CONTACT tab.


  • Q&A with Business Insider, "An ETF veteran explains how she is trying to close the gender gap in asset management industry", Kiki O'keeffe, August 2, 2018.

  • Full Interview: "The benefits of ESG Investing", Purview's Linda Zhang was interviewed by the Joint Venture Events Group, July, 9, 2018. 

  • Interview: Linda Zhang of Purview Investments was interviewed by the article: "Vanguard Plans to Enter ESG ETF Space", Jeff Schlegel, ETF Advisor, June 27, 2018.

  • Journal Publication: "Leveraged ETFs: Are You Prepared for the Volatility Jumps? Global Perspectives on the Short-Term versus Longer-Term Risk Profiles", Linda Zhang, Journal of Index Investing, Summer 2018, May 31, 2018.

  • Research Publication: "How ESG Impacts Mainstream Investing", the ETF Advisor Magazine, May 1, 2018.  

  • Bloomberg TV ETF IQ: Live interview of Linda Zhang with Alix Steel: When Passive Investors Become Active, Bloomberg TV Studio, New York, February 21, 2018.
  • Inside ETFs: Zhang On Active ESG Investing, video interview with Cinthia Murphy, February 12, 2018.

  • A Lead Article on ETF Express: ETF Industry Veteran Launches Actively Managed ETF Portfolio Business, an interview with Beverly Chandler at ETF Express, February 1, 2018.
  • Conference Panel Speaker: "10 Questions in 20 Minuets with Matt Hogan", Inside ETFs, Asia, November 1, 2017, Hong Kong.
  • Women in ETFs News Release highlighting career and mentorship programs, where Zhang is quoted about the significance of the one-on-one mentorship programs in various WE local chapters globally, September 12, 2017
  • Bloomberg Interview: "Performance vs. Principles", Purview's Zhang on "Secret Sauce" ESG ETFs", August 2, 2017
  • Conference Panel Speaker:  "ESG ETFs Who's Who: The State of ESG ETFs Industry",  IMN Global Indexing and ETF Conference,   June 25, 2017
  • Conference Panel Speaker: "The Transformation of ETF Industry", speaking on the latest industry trends on products and technology, IMN Global Indexing and ETF Conference,  June 25, 2017
  • Market Outlook Interview: "Here is what advisors are worried about", by Cinthia Murphy, June 13, 2017
  • Industry Panel Moderator: "How ETFs have bought new life to quantitative investing", QWAFAFEW Group, May 23, 2017
  • Research publication on"Chinese ETFs: All things considered", October 27, 2016
  • Research publication on"Chinese ETF industry: Short History, Rapid Growth", November 3, 2016